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Recommendations for advertising in REEL DEALS

To be effective, your advertisement should provide as much information as possible on the item/s
you are selling.

Films:
Apart from the obvious, (title, gauge, performers, etc) most potential buyers will want to know
the condition of the film. Questions such as “is it scratched”, “is the colour good” will be asked,
to avoid unnecessary calls, this info should be stated in the ad. Also, bear in mind that many of
the films from the 1970s to the late 1980s were printed on Eastman colour film – this film is
notorious for colour fade, resulting in a pink faded image. Don’t rely on what the picture was like
last time you screened it – check the first few feet of the images to see what it is like now.
Equipment:
What we paid for projectors, cameras and accessories in the past is not a good indicator of what
they are worth today. Film equipment has gone down dramatically in value, due to the introduc-
tion of digital projection, resulting in many people disposing of equipment that is no longer wanted.

A picture of the items advertised will generally make selling easier – pictures are published at no
extra cost.
Pricing
Do not fall into the trap of checking prices on eBay as a guide. Many eBay advertisers “try it on”
with high asking prices hoping a gullible person will bite. Rechecking the item at the end of the
auction will generally find it to be unsold. In general Reel Deals subscribers are well informed of
relative values of films and equipment and expect to pay accordingly. Experience has shown that
putting a price on an item, or “best offer over $$$” will get more interest that advertising with no
price listed or suggesting an interested person “make an offer”.

Don’t forget to specify who pays postage / freight, to avoid misunderstandings.
Seller Details
The minimum requirement is your name (first name only if you wish), location (city only if you
wish) and a phone number. Communication by email is often the best method of contact, but
please remember, not everyone has email, so a phone number is highly recommended.

If you are happy for personal collection, your ad should reflect that fact.
Finally
As publisher of RD, I do not get involved in transactions, all pricing and arrangements are
between the seller and the buyer – I will not get involved if things go amiss.

Many collectors / enthusiasts have made long term friendships through contact via Reel Deals. A
good starting point is honesty in advertising and fair dealing with others – highly recommended.

More information can be found on the Reel Deals web site at … www.reeldeals.com.au
Happy buying and selling.
Mike Trickett
Publisher
34 REEL DEALS June 2022