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A NEW FORMAT OR JUST A GIMMICK?

ScreenX + 4DX combined Cinemas, give moviegoers 3 screens, plus motion-
controlled seating with environmental effects.

ScreenX is [claimed to be] the world's first multi-projection (Hey what about
Cinerama?) immersive cinematic platform which provides moviegoers a 270-
degree viewing experience by expanding the scene onto the side walls. So instead
of 1 Screen you now have 3 Screens. There are essentially two stages of the
movie-making process – Shooting and Conversion.

During the shooting phase, scene selection is thought of first, followed by
simultaneous shooting with various camera setups. Then in the post-production
phase, the quality is enhanced with VFX and colour grading. The final phase is
conversion. CJ 4DPLEX works with creators to create the ScreenX effect for an
immersive experience. The movie is then sent out for distribution. [Press release]

With the current trend for big screen action movies with loud [sometime
indecipherable] sound, will this new format about to be launched make cinema
going more enjoyable or will it drive those looking for quality cinema away.

It is frequently said by the traditional cinema goer “Today’s movies are all about
'bigger and louder is better' with the no substance in the storyline”!

Publicity material suggest that sometimes the image is a full wrap-around, while
in other scenes the side panels are made up of montage derived from the main
screen image. If this is akin to the way mobile phone footage is screened on TV,
with the sides of the screen filled in with rapidly moving, mostly blurred, images
derived from what you are trying to concentrate on, the result may be more
distracting than enjoyable.

It will be interesting to get the
reactions of those who, no doubt,
will flock along to see what it is all
about and hopefully enjoy the
experience.

Your comments for the next
edition would be most welcome .
Mike Trickett
Left: Publicity image.

34 REEL DEALS September 2023