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Naturally, the next step will be a combination of colour, wide film, and sound. From reports
        current as this is written, it seems likely that, outside of New York City, the “high, wide and
        handsome” pictures will not be shown for some time. The reason is that the "big four” of the
        industry – Fox, Paramount, RKO, and Warner Brothers – as yet have not agreed on the exact
        width  of  the  enlarged  pictures.  Such  agreement  is  essential.  because  presentation  of  the  big
        movies  will  force  the  theatres  to  acquire  new  equipment,  such  as  projection  machinery  and
        screens. In many cases introduction of wide films would even entail the remodelling of the stage
        or the entire house.

        The Fox organisation, the first to release a wide picture, insists on a 70 millimetre film. On the
        other hand, the Spoor-Bergren film, controlled by RKO, is 65 millimetres wide. What width the
        other two concerns favour is not known: but their opinions, too, seem to be divided. Moreover,
        the big producers are reluctant to saddle the additional cost of wide picture equipment on the
        exhibitors, many of whom are carrying heavy financial burdens due to recent installation of
        apparatus necessary to present sound pictures.

        For the time being, probably the only novelty at your favourite movie house, unless you happen
        to live in New York City or in Hollywood, where one theatre also is equipped for the showing of
        Grandeur features, will be colour pictures. To be exact, it will be the only development you will
        be able to see from your scat in the theatre. But “behind the screen" – or, rather, in the studios
        and laboratories – new tricks of movie magic are being introduced to improve photoplay quality,
        and, by cutting the cost of production, increase the number of fine pictures.

        The Bell Telephone Laboratories in New York City, which were the greatest factor in making
        sound pictures possible, having developed two of the three principal talkie devices now in general
        use. are seeking constantly to improve their products. Their latest step was the installation of a
        large, complete sound stage, where conditions prevailing in actual production practice may he
        duplicated.  It  is  fully  equipped  with  microphones,  camera  motors,  and  all  other  apparatus
        necessary for the taking and finishing of talkies.

        Of the studio innovations, the most important is the Schufftan process, the invention of Eugen
        Schufftan. a German artist, through which German and English producers have been enabled to
        make “million-dollar" pictures at trifling cost. Recently the first Schufftan unit of two experts
        arrived in Southern California. As a result of their work there, you soon may see “super-features"
        with  impressive  sets  and  foreign  backgrounds,  such  as  great  cathedrals,  mediaeval  castles.
        majestic mountain scenes, which have been produced inside a Hollywood studio at an outlay of
        a few dollars.
        Demonstrated at a meeting of the Kinematographic Group of the Royal Photographic Society in
        London recently, the process amazed experts by its ingenuity and simplicity. Described briefly,
        it is a method of combining real sets with small models, or combining photographs with small,
        inexpensive sets in such a way as to blend the two into a whole and make detection by the
        spectator impossible – So perfect is the illusion that, when the finished picture is thrown on the
        screen, Schufftan technicians themselves cannot tell where the set leaves off and the model or
        photograph begins. Yet all that is required is an Optical mirror and a large lens, plus a knowledge
        of angles and a highly developed technique of film lighting.

        With such simple equipment Schufftan has been able to show on the screen foreign scenes,
        including the Colosseum in Rome and the Vienna Opera House, without leaving the UFA studios
        in Berlin, using photographs instead of costly sets imitating these huge historic buildings. In

        34     REEL DEALS  March  2024
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