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Superman Returns in IMAX

Warner Bros. Pictures' Superman Returns to become the world's first Live-action Hollywood feature to
be converted into IMAX® 3D
LOS ANGELES, CA, March 30 /PRNewswire-FirstCall/ - IMAX Corporation and Warner Bros. Pictures
today announced that Superman Returns, directed by Bryan Singer, will become the world's first live-
action Hollywood feature to be converted from 2D to IMAX 3D. IMAX Corporation will use its
proprietary 2D to 3D conversion technology to convert approximately 20 minutes of the film into an
IMAX 3D Experience ®, the most impressive cinematic 3D in the world.

"Releasing select sequences of Superman Returns in IMAX 3D marks a groundbreaking moment in
movies," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "This film is
going to give fans an opportunity to be immersed in a major live-action motion picture like never
before."

The epic action-adventure directed by Bryan Singer (X-Men, The Usual Suspects), will be transformed
into the unparalleled image and sound quality of The IMAX Experience® through IMAX DMR® (Digital
Re-Mastering) technology. The film will be simultaneously released to IMAX and conventional theatres
on June 30, 2006. Warner Bros. Pictures will be the exclusive distributor of the film to the growing
IMAX theatre network worldwide.

"The test scenes that have been converted into IMAX 3D look, sound and feel absolutely amazing,"
added Bryan Singer, Director of Superman Returns. "The magic of IMAX 3D will envelop audiences in
this story, enabling them to feel the emotion, drama and suspense in a completely new and unique
way."
During select sequences of the film, a visual cue designed by Singer will indicate when audiences
should put on and remove their IMAX 3D glasses.

"We are delighted to partner with pioneering visionaries Bryan Singer and Warner Bros. Pictures to
transform part of this highly anticipated release into An IMAX 3D Experience," said IMAX Co-
Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "Today's announcement is a
culmination of a great film, a great filmmaker, a great studio, and great technology - all working
together to produce the most powerful and immersive cinematic experience available to moviegoers
worldwide."

"Five out of the seven films in our 2006 line up now feature IMAX 3D," said Greg Foster, Chairman
and President of IMAX Filmed Entertainment. "We are thrilled that moviegoers will be able to
experience Bryan Singer's unique and exhilarating vision. Through the magic of IMAX 3D, they will
feel as if they are actually flying alongside the man of steel, weaving in and out of Metropolis."
Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic
action-adventure Superman Returns, a soaring new chapter in the saga of one of the world's most
beloved superheroes. While an old enemy plots to render him powerless once and for all, Superman
faces the heartbreaking realization that the woman he loves, Lois Lane, has moved on with her life. Or
has she? Superman's bittersweet return challenges him to bridge the distance between them while
finding a place in a society that has learned to survive without him. In an attempt to protect the world
he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes
him from the depths of the ocean to the far reaches of outer space.

Warner Bros. Pictures presents Superman Returns, directed by Bryan Singer and starring Brandon
Routh (Clark Kent/Superman), Kevin Spacey, Kate Bosworth, James Marsden, Hugh Laurie, Sam
Huntington and Eva Marie Saint. Written by Dan Harris and Mike Dougherty. Produced by Gilbert
Adler, Jon Peters and Bryan Singer; co-produced by Stephen Jones; and executive produced by Chris
Lee. Superman Returns is based on the DC Comic Book Superman.
28 REEL DEALS September 2006