Page 12 - pg_1955_08

JT was indeed significant news ratios and in methods of
that Mr. J. Arthur Rank had photography and projection. Is
moved to assure that his vast it to be CinemaVision, Vista-
organisation should r emain Scope, Cinedel or Perfectarama?
under British control. The The industry h as been going
Odeon group of companies- through a period of profitable
embracing the Odeon and experiment in production and
Gaumont circuits and the asso- presentation, and from the con-
ciated film producing and distri- fusion a few home truths are
buting units- will henceforth be emerging-at least to my pecu-
controlled by a charitable trust. liar way of thinking.
It was a grand gesture-grand If standardisation is to be
in magnitude, grand in its the call- and ... hush! . .. I
generosity and vision. hope it won't- let it be a system
As he has said, Mr. Rank's that puts picture definition and
p ersonal aim has been to im- sound fidelity before anything
prove the quality and entertain- else.
ment value of British films, to And with the foregoing
increase the number of B ritish thought in mind it will be in-
films produced, and to secure as teresting to watch the develop-
wide as possible world markets ment of the Paramount double-
for them. And h e continues in frame VistaVis!en print, which
his belief that "this object is of gives a picture of extremely
vital importance in the n ational high quality. One must a lso
interests, not only from financial k eep in mind the trend repre-
and economic points of view, but sented by the Todd-AO 70mm.
having regard to British cul- film system, for which Philips
tural and social relations with have designed a projector that
peoples throughout the world". is suitable a lso for showing
High ideals, which have been 35mm. prints.
worthily transmitted to deeds.
A Year in a Century
Pleasant Aspect Meanwhile, over in New York
The professional cinema, one the 20th Century Fox president,
feels, has been trying just about Spyros P. Skouras, has predic-
everything in screen aspect ted that 1955 will go down into
twelve