Page 17 - pg_1955_08

films but who acquires know- which DUPLEX is part, the
ledge from fellow members choice of two filming sizes, black
(albeit an amount of this is and white or colour, choice of
conveyed in friendly criticism presentation of personal films
sometimes sarcastic and usually either silent or with magnetic
jocplar). It surely must be true soun,d, choice of presentation of
that one cannot know too much professionally rinted films, si-
about a subject and there is lent or optica s'ound with also
place for technical book study, magnetic sound on personal
appreciation of the professional ·films and mixed optical/ magnetic
cinema, and by no means less, sound.
study of the reactions of the This programme is accom-
home cinema audiences to your plished in part but the implica-
films and to those made by tions of the DUPLEX Scheme,
friends. Because one may pos- which is in addition to the very
sess advanced knowledge of healthy current production re-
cinematography the facility of quirements, are enormous; and
getting into the holiday mood just as the Scheme was an-
and filming what one wants to nounced to be free of any cause
film, and not what academically for embarrassment to consumer
speaking one should film, need or dealer so of equal importance
not be lost; with this in mind, is it that the Scheme is launched
the capacity to use only half in a comprehensive manner with
the film MONOPLEX comes adequate supplies and services
into its own, for even if the to the user. The LIDO Camera
scope and quality of the full and the MONACO Projector are
DUPLEX size cannot be given, scheduled to come off the pro-
one can use twice the length in duction line in January 1956,
MONOPLEX for these less im- modified Pathe National II Cine-
portant subjects and still show cameras and "H" Cinecameras
a very pleasing picture in the will be ready before then and
wide screen shape. the production of components
The third asset is in the together with the planping of
facility to also project films services for the conversion of
with Classic perforation. This existing Pathe H.B. National
is an essential in the projector Cameras, "H" Cameras, "SON" ,
because the DUPLEX scheme and "GEM" Projectors are in
is a valuable auxiliary and hand.
not a new line to make pre-
vious efforts obsolete. People Public Relations
who have made films with Every manufacturer when in-
Classic perforation for some- troducing something new or of
times as long as 25 years must a revolutionary character is
be able to show these. Also im- faced with two altern,ative lines
portant is the requirement to of action; either to withhold all
project printed copies of profes- information until everything is
s iona lly made films, to augment ready and then to a dvertise im-
the home cine evening an,d to mediate availability, or to ad-
show a programme of Westerns vise what is planned well in ad-
and boisterous comedies at vance so that the customer
parties. knows what is happening. The
latter is a mixed blessing but as
Scope in Pathescope there will be no subsequen,t loss
It is perhaps not generally to purchasers of current equip-
recognised how considerable is ment, Pathescope wish to put the
the Pathescope programme of customer "in the Picture".
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